About MEM10
We are catalysts. We are partners. We are the people who stay in the room for the hard part.
That is the work we do — and it begins the moment someone with a significant platform decides to face the questions that matter most. The identity work. The legacy work. The “who am I beyond what I do” work that takes real courage to sit with.
MEM10 Consulting was built on one conviction: that purpose is not invented but uncovered, that every person carries potential worth developing, and that legacy is the result of stewarding both with intention. That foundation shapes everything — how we show up, how we listen, how we serve, and the standard of excellence we hold on behalf of every person who trusts us with their most important work.
Mission
To help athletes, entertainers, purpose-driven leaders, and organizations bring their ideas, dreams, and visions to life — by aligning identity, authentic brand strategy, and meaningful social impact so they can build legacies that endure long beyond the platform that made them possible.
Vision
A world where influence is used with intention, where platforms serve purposes greater than performance, and where every person we work with leaves behind something that matters — not just something that trends.
The Person Behind MEM10
“Watching someone go from saying they stopped dreaming to opening that door again — that’s what it’s all about.”
Jacqueline Butts
Chief Executive Officer & President
Jacqueline Butts helped build MEM10 Consulting and leads it today as its Chief Executive Officer and President. Her conviction is simple and has shaped her entire career: the most powerful work any person can do is discover who they actually are — and then build toward it with everything they have. Before taking the helm at MEM10, she spent over a decade at the intersection of brand strategy, business operations, and high-performance client management — including as a Brand Manager for professional athletes and as an independent consultant across multiple industries, leading the operational buildout of businesses from incorporation through daily management.
What sets Jacqueline apart is where she chooses to work: the moment someone stops living another person’s definition of success and starts building their own. She calls herself an igniter — and rather than hand over a strategy deck and disappear, she stays in the room until the idea becomes something real, visible, and theirs. That instinct traces back to her years working directly with professional athletes, where she learned that the person behind the platform is the most important variable in any equation — the insight the entire MEM10 approach is built on.
Core Values
What we hold to, without exception.
- Purpose Over Formula
- Purpose is not invented; it is uncovered. The best work starts not with strategy, but with an honest conversation about what someone is truly here to do.
- People Before Platform
- We serve the person first. Brand, business, strategy — those are outputs of knowing who someone is.
- Excellence Without Ego
- An uncompromising standard of quality, delivered without arrogance.
- Legacy Over Immediate Return
- We think in decades. Does this build something that lasts?
- Generosity as a Business Practice
- Giving back is how we operate. Not a PR strategy. A conviction.